At What’s On 4 Travel we all come to work everyday because we love to inspire and create wonderful moments and memories through travel for our community.
Let’s face it, life is too short not to go on holidays! Our focus is to encourage and inspire you to take Family Holidays and Grown Up Getaways experiences.
Custom Travel Experiences
It’s fair to say that family holidays are some of our most precious childhood memories. Whether it was camping at Easter, school holidays at the Gold Coast, long weekends in Melbourne or seeing the Sydney harbour bridge for the first time holidays with those we love will always be important. Taking a break from the daily grind is also something we strive for as grown ups and we wanted to create inspiration for this as well. We all need an opportunity to escape, free our mind, read a book and have a cocktail or two.
No Distance Is too Far
Our travel inspiration will be local to us in Australia but also cover everywhere and inbetween around the world.
At What’s On 4 Travel we all come to work everyday because we love to inspire and create wonderful moments and memories through travel for our community. Let’s face it, life is too short not to go on holidays! Our focus is to encourage and inspire you to take Family Holidays and Grown Up Getaways experiences.
We also come to work everyday because we know there are thousands of Australian businesses in the industry that are brilliant at what they do and are keen to grow and expand their business and brand; they just need the authentic marketing, influence, guidance and support that we can provide to our community.
What we were
We began back in 2011 as a start up with an ambitious three websites whatson4littleones.com.au, whatson4schoolkids.com.au, whatson4kidsparties.com.au and under the guidance of our founder What’s On 4 in the United Kingdom.
We grew quickly and became one of Australia’s most well known kids activity directory and highly influential platforms across the nation, with hundreds of thousands of visitors each month.
What Happened Next
In 2017, with the support on our online parent community we had the confidence to start our own adventure, and we branched away from the UK and now fully owned and operated in Australia.
We became such a reliable ‘go-to’ for our fast growing audience, we soon discovered that in the forever-changing area of digital platforms, we needed to be continuously upping our game and become forward thinkers and innovators in our industry. Succeeding, we are constantly developing creatively but also from word of mouth.
What’s Happening Now
We regularly take suggestions and feedback from our audiences. We review their needs and wants for information; as an outcome, catering for travel seems to be a natural progression for WO4 Kids.
We are extremely excited to launch the sister site What’s On 4 Travel, as a new offering to our community.
The beauty of establishing WO4 Travel is that we are NOT a travel agent, and not solely travel bloggers – which is our positive point of difference for our families. We are fortunate to be in a strong position where we are trusted and our opinion matters; that our audience does not need convincing, they just need to know about content, brands and options available.
One thing that has hasn’t changed with us from the beginning is our core values. We are still ‘wholesome’ with family values – we pride ourselves on not needing to be anything but that.
We continue to put our families first always; by carefully handpicking content and travel inspiration that we know our audience with love.
Start searching for your next family holiday or grown up getaway!